Celebrate the Wheaties 100th Anniversary with a limited-edition gold-foil embellished Wheaties box featuring Muhammad Ali, The Greatest of All Time. This collectable box is the first in our Century Collection series. Start your collection with Muhammad Ali and stay tuned for more boxes to drop throughout the year.

Whether you’re adding to an exiting Wheaties collection or just beginning to learn about the brand’s 100 year history in sports culture, the Muhammad Ali Century Collection Gold Edition box is a one-of-a-kind item to add to your shelf. This box is a premium version of the new Muhammad Ali Wheaties.